Ad invocation codes (called also placement tags or ad codes) are a bit different from web trackers covered in an earlier post. Their main task is to load a creative (an ad) into the placement on a website or in an app. Additionally they usually are responsible for cookie management, impression tracking, ad rotation, visibility tracking and other tasks.
Today we would like to introduce one of our key contributors to Piwik: Clearcode, a software development company based in Poland. Recently, they have worked on the Piwik.org website redesign (and we think they’ve done a excellent job!), and they are also involved in Piwik core development and Professional Services, I had the chance to interview (via email) Maciej Zawadziński, the CEO of Clearcode, who has also been an active and valuable Piwik core team member since 2007!
Working with clients do not always come easy. Especially in software development business. You can find on internet (and hear among colleagues) a lot of stories about horror clients or projects that failed because of disagreements. I would like to share my experiences and thoughts about relationships with clients as well as point out a couple good practices and things important to look after.
Web trackers (called also web bugs, beacons, pixels or tracking tags) are used in tracking visitor behaviour/activity on websites. In this post I explore workflow of a web analytics tracker as well as point out potential pitfalls and issues to pay attention to when designing your own tracker.
Cookies were invented in 1994 by Lou Montulli and John Giannandrea, at that time an employees of Netscape Communications. Since then cookies become an inseparable element of every ad technology. Why cookies are so important? Where do they fit in today’s advertising ecosystem? Are they replaceable? What is the future of cookies?
Are you running an advertising technology company or planning to found one? Maybe you have your own tech startup, software company or other SME business? Or are you just an enthusiast of technology and entrepreneurship? In any of these cases you should find something interesting for you on my blog!