Maciej Zawadziński
Więcej pomysłów od użytkownika Maciej
Cookies are a fundamental mechanism used in advertising industry for ad personalisation and behavioural targeting, re-targeting, frequency capping and much more. With recent bad publicity around cookies, new european legislation (so called Cookie law) and new default settings in various web browsers (e.g. enabled DNT headers in Internet Explorer, blocking 3rd party cookies in Firefox and Safari), it is becoming critical to start looking for alternatives and implementing them.

Cookies are a fundamental mechanism used in advertising industry for ad personalisation and behavioural targeting, re-targeting, frequency capping and much more. With recent bad publicity around cookies, new european legislation (so called Cookie law) and new default settings in various web browsers (e.g. enabled DNT headers in Internet Explorer, blocking 3rd party cookies in Firefox and Safari), it is becoming critical to start looking for alternatives and implementing them.

Recently, online advertising seems inevitably moving towards ‘viewable’ impression model. A model, in which advertiser theoretically shall pay only for advertisements that were actually displayed to a user.    In this post I am going to explore a few technical aspects of tracking viewable impressions and explain why this model may not solve problems which lie at the origin of it.

Recently, online advertising seems inevitably moving towards ‘viewable’ impression model. A model, in which advertiser theoretically shall pay only for advertisements that were actually displayed to a user. In this post I am going to explore a few technical aspects of tracking viewable impressions and explain why this model may not solve problems which lie at the origin of it.

Ad invocation codes (called also placement tags or ad codes) are a bit different from web trackers covered in an earlier post. Their main task is to load a creative (an ad) into the placement on a website or in an app. Additionally they usually are responsible for cookie management, impression tracking, ad rotation, visibility tracking and other tasks.

Ad invocation codes (called also placement tags or ad codes) are a bit different from web trackers covered in an earlier post. Their main task is to load a creative (an ad) into the placement on a website or in an app. Additionally they usually are responsible for cookie management, impression tracking, ad rotation, visibility tracking and other tasks.

Today we would like to introduce one of our key contributors to Piwik: Clearcode, a software development company based in Poland. Recently, they have worked on the Piwik.org website redesign (and we think they’ve done a excellent job!), and they are also involved in Piwik core development and Professional Services,     I had the chance to interview (via email) Maciej Zawadziński, the CEO of Clearcode, who has also been an active and valuable Piwik core team member since 2007!

Today we would like to introduce one of our key contributors to Piwik: Clearcode, a software development company based in Poland. Recently, they have worked on the Piwik.org website redesign (and we think they’ve done a excellent job!), and they are also involved in Piwik core development and Professional Services, I had the chance to interview (via email) Maciej Zawadziński, the CEO of Clearcode, who has also been an active and valuable Piwik core team member since 2007!

Working with clients do not always come easy. Especially in software development business. You can find on internet (and hear among colleagues) a lot of stories about horror clients or projects that failed because of disagreements.    I would like to share my experiences and thoughts about relationships with clients as well as point out a couple good practices and things important to look after.

Working with clients do not always come easy. Especially in software development business. You can find on internet (and hear among colleagues) a lot of stories about horror clients or projects that failed because of disagreements. I would like to share my experiences and thoughts about relationships with clients as well as point out a couple good practices and things important to look after.

Last week a shortlist of startups participating in The Europas (Europe’s most prestigious tech startup awards) was published. It includes 200 companies divided into 25 categories. I looked through the whole list, diving deeper into those, which do business in areas of advertising technology, analytics and big data.    What are analytics and ad tech nominees in The Europas? Are they going to be game changers? Which of them are worth looking into?

Last week a shortlist of startups participating in The Europas (Europe’s most prestigious tech startup awards) was published. It includes 200 companies divided into 25 categories. I looked through the whole list, diving deeper into those, which do business in areas of advertising technology, analytics and big data. What are analytics and ad tech nominees in The Europas? Are they going to be game changers? Which of them are worth looking into?

Web trackers (called also web bugs, beacons, pixels or tracking tags) are used in tracking visitor behaviour/activity on websites. In this post I explore workflow of a web analytics tracker as well as point out potential pitfalls and issues to pay attention to when designing your own tracker.

Web trackers (called also web bugs, beacons, pixels or tracking tags) are used in tracking visitor behaviour/activity on websites. In this post I explore workflow of a web analytics tracker as well as point out potential pitfalls and issues to pay attention to when designing your own tracker.

Cookies were invented in 1994 by Lou Montulli and John Giannandrea, at that time an employees of Netscape Communications. Since then cookies become an inseparable element of every ad technology.    Why cookies are so important? Where do they fit in today’s advertising ecosystem? Are they replaceable? What is the future of cookies?

Cookies were invented in 1994 by Lou Montulli and John Giannandrea, at that time an employees of Netscape Communications. Since then cookies become an inseparable element of every ad technology. Why cookies are so important? Where do they fit in today’s advertising ecosystem? Are they replaceable? What is the future of cookies?

There are a couple of astonishing facts on why brainstorming meetings are not as effective as letting your team to think and work individually.    In IT business, usually there are a lot of very talented, brilliant guys that are introverts. They are exceptionally good at what they are doing (designing system architectures, database models, coding, problem solving, debugging etc.), but rarely, due to their introvert nature, they will be active talkers on meetings.

There are a couple of astonishing facts on why brainstorming meetings are not as effective as letting your team to think and work individually. In IT business, usually there are a lot of very talented, brilliant guys that are introverts. They are exceptionally good at what they are doing (designing system architectures, database models, coding, problem solving, debugging etc.), but rarely, due to their introvert nature, they will be active talkers on meetings.

European Union Commission recently announced several new programme calls for research and innovation.    I was positively surprised that among many research areas, EU Commission takes particular interest in big data & analytics and actively tries to find businesses potentially interested in participating.

European Union Commission recently announced several new programme calls for research and innovation. I was positively surprised that among many research areas, EU Commission takes particular interest in big data & analytics and actively tries to find businesses potentially interested in participating.