Sony PlayStation Consumer Journey Map

20 Piny0 Obserwujący
5. PlayStation 3 launched in 2006 with stylish design, huge performance improvement and a number of new exclusive games. After tried the new console in BestBuy, Kazuya started to mow the lawn for neighbors. He finally bought one with his pocket money.

5. PlayStation 3 launched in 2006 with stylish design, huge performance improvement and a number of new exclusive games. After tried the new console in BestBuy, Kazuya started to mow the lawn for neighbors. He finally bought one with his pocket money.

20. Kazuya purchased PlayStation VR right after its release in 2016. At the same year, he started to lead a new project developing VR game. He was excited about the new game experience and his new journey.

20. Kazuya purchased PlayStation VR right after its release in 2016. At the same year, he started to lead a new project developing VR game. He was excited about the new game experience and his new journey.

14. Kazuya interned at an indie game studio to develop video game for PlayStation during his junior and senior year. Although he had to work over time, he was not regretted when he saw the game finally available on PlayStation.

14. Kazuya interned at an indie game studio to develop video game for PlayStation during his junior and senior year. Although he had to work over time, he was not regretted when he saw the game finally available on PlayStation.

1. Kazuya moved to the US from Japan with his parents when he was in elementary school. His English was poor and he could not make friends at school. After school, he had to stay at home and play Sony PlayStation 2 alone.

1. Kazuya moved to the US from Japan with his parents when he was in elementary school. His English was poor and he could not make friends at school. After school, he had to stay at home and play Sony PlayStation 2 alone.

2. Kazuya heard his classmates discussing PS2 games and joined them. They invited Kazuya to play games with them after school. He made first friends in the US.

2. Kazuya heard his classmates discussing PS2 games and joined them. They invited Kazuya to play games with them after school. He made first friends in the US.

3. Kazuya liked to visit GameStop with his friends for newly released games. They exchanged the games they have. He also played some Xbox games but he found the PS exclusive games more attractive to him.

3. Kazuya liked to visit GameStop with his friends for newly released games. They exchanged the games they have. He also played some Xbox games but he found the PS exclusive games more attractive to him.

4. PlayStation released PSP in 2004. Kazuya's parents bought one for him as a birthday present. He was able to play games with friends anywhere with the new mobile device.

4. PlayStation released PSP in 2004. Kazuya's parents bought one for him as a birthday present. He was able to play games with friends anywhere with the new mobile device.

6. The more games Kazuya played, the more he wanted to develop video games by himself. He studied coding by himself online after class.

6. The more games Kazuya played, the more he wanted to develop video games by himself. He studied coding by himself online after class.

7. Kazuya followed PlayStation Twitter account to get the latest information such as new games and new features.

7. Kazuya followed PlayStation Twitter account to get the latest information such as new games and new features.

8. Kazuya was accepted to the Viterbi School of Engineering in USC in 2009, majoring computer science as he wished. He felt that he was one step closer to his dream of developing games on his own.

8. Kazuya was accepted to the Viterbi School of Engineering in USC in 2009, majoring computer science as he wished. He felt that he was one step closer to his dream of developing games on his own.


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