Mark My Words—This Expensive-Looking Hair Colour Is About to Become the Most Requested of 2025
It's possibly the best blonde ever.
Who What Wear UK
I Just Went Raffia Bronde, and Now I'm Convinced It's the Best Summer Hair Colour Ever
I'm not in Saint-Tropez, but my hair says otherwise.
Who What Wear UK
43 of the Best Bob Hairstyles to Inspire Your Next Haircut
Ready for the chop?
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These Shampoos for Oily Hair Will Give Your Scalp a Salon-Grade Cleanse
Grease begone!
Who What Wear UK
I Used to Despise Doing My Hair on Holiday—This Failsafe Routine Changed Everything
From a beauty editor who loves to travel.
Who What Wear UK
I Just Put GHD’s Blowdry Brush to the Test—Here's My Honest, No-Holds-Barred Review
Spoiler alert: it's good.
Who What Wear UK
I Don't Usually Expect Hot Brushes to Work on My Curly Hair, But This One Has Blown Me Away
Think salon-level blowouts at home.
Who What Wear UK
I'm Against Blow-Dries—These Air-Dry Products Are My Secret to Smooth, Shiny Hair
I rarely reach for a hair dryer.
Who What Wear UK
Knowing Your Exact Curl Type Can Be Tricky, so Two Texture Specialists Broke It Down for Us
Your curls will thank you.
Who What Wear UK
Deep Reviews: We Tried 5 Hair Multi-Stylers—Here Are Our Honest Thoughts
Tried, tested, reviewed.
Who What Wear UK
I Just Gasped—My Favourite GHDs Are Rarely on Sale But They Are Until Friday
These deals are too good to miss.
Who What Wear UK
From London to New York, Stylish Women Are Opting for These Short Haircuts This Summer
Heatwave-approved haircuts.
Who What Wear UK
I'm Sceptical of Expensive Hair Dryers, But Dyson's Might Actually Be Worth It
A wise investment or a lot of hot air?
Who What Wear UK
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