"Thus I rediscovered what writers have always known (and have told us again and again): books always speak of other books, and every story tells a story that has already been told." Umberto Eco
"The real hero is always a hero by mistake; he dreams of being an honest coward like everybody else.", Umberto Eco
The number of calories in an extra pound of fat? Discover exactly how to LOSE
Also in "The Graveyard Book."
True change. Burroughs
Word on the street