Like their product mascot cousins of branding past (Elsie the Cow, Charlie the Tuna, Tony the Tiger, etc.) this new breed of animal logos really stand out. It's not rocket science. Which are you more (Bottle Rocket Art)
Braden Kowitz puts it another way: "I think of teaching design as kind of like learning to ride a bike. I can give advice about riding a bike, but it’s not until you get on the bike and try to ride that you can learn how.