Friola buiscuits Here is one of Hiches' works on a company name design. The reason I chose this piece was because of the way she had carefully thought out the design. From the different fonts, to thickness of the lettering, and placements. The name of the product itself is going across from corner to corner which has the person flow from one end to the other. The colors of the work are also important because they are able to compliment one another.