Commissioned by Transport for London to create a poster illustration for their new fares campaign (for MC Saatchi, London. Art direction by Will Bates, project management Laura Pearson and agent Debut art London.) Typo by Chris LaBrooy
It has a great tranquil, soft beauty. I love the simple black & white color scheme. I especially love how the only thing black are the tree branches,so with the white fill of the A & the white background, it's creating great negative space.