Graphic design studio Pa-i-ka always purposefully changes its creative output
For Pa-i-ka, a graphic design studio based in Seoul, the act of designing revolves around tapping into certain themes. Noting “culture, art and social attention” as its driving forces, Pa-i-ka embeds itself within these topics, working with cultural institutions and for various exhibitions too. This process of working has led the studio to think of “design as another voice,” to artistic conversations that are already happening.
Human Calligraphy - Panadol Joint, Hong Kong
A poster/ad was needed to support Panadol Joint in Chinese speaking markets.The product allows people with joint pain to keep moving.Understanding that a single Chinese character means “move ”, we got a Shaolin monk to move into the shape of this charact…