The blueprint is based on 5 pilars: 1. Website design – The better looking the higher the chances people will shop from you. 2. Features - Use what it takes to manage your business efficiently and have full control of it. 3. Support – As mentioned many times, this is the key to keeping your clients happy. 4. Security – Make sure your store does not only look but it is safe for online buyers. 5. Social & Mobile selling – Two trends you cannot ignore.