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Image result for brand archetypes

Image result for brand archetypes

brand archetypes infographic More

brand archetypes infographic More

A Service Design Model. Internal and external design research and contextual inquiry will lead to a deeply rooted shared vision, mission and behaviour, and a brand promise that will be kept. This promise will be used to build meaningful relationships throughout the entire customer journey. This in turn leads to a service blueprint providing a basis for interaction, behaviour and culture.

A Service Design Model. Internal and external design research and contextual inquiry will lead to a deeply rooted shared vision, mission and behaviour, and a brand promise that will be kept. This promise will be used to build meaningful relationships throughout the entire customer journey. This in turn leads to a service blueprint providing a basis for interaction, behaviour and culture.

BRAND STRATEGY: 3 Secret-sauce Ingredients | Michael J. (MJ) Allen | LinkedIn

BRAND STRATEGY: 3 Secret-sauce Ingredients | Michael J. (MJ) Allen | LinkedIn

Brand Strategy - great post with several examples and visuals

Brand Strategy - great post with several examples and visuals

Mall of Emirates on Behance

Mall of Emirates on Behance

Coexistence, Yossi Lemel, 2000

Coexistence, Yossi Lemel, 2000

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GSC House | Zurich, Switzerland | E2A Eckert Eckert Architekten | photo by Radek Brunecky

GSC House | Zurich, Switzerland | E2A Eckert Eckert Architekten | photo by Radek Brunecky

#BMJ

#BMJ