McDonald’s free coffee promotion. (Advertising Agency: Cossette West, Canada) To get the message out about a McDonald’s free coffee promotion, a common streetlight was transformed into a giant carafe pouring a cup of coffee.
Week a sustainable city should encourage people not wasting resources and recycle more. Some projects like this basketball court sticker placed around garbage cans to make throwing out litter a game can encourage people to recycle in every day life
Nice little advert for Jeep by Dannish agency Bates Y&R. The Jeep parking space event took place over a few weeks in the spring of 2007 in Copenhagen. The main objective being to make the Jeep brand part of the urban enviroment in a surprising way.