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in order to promote informed consumption, the supermarket of the future is equipped with interactive tables, smart shelves and real-time data visualization.

in order to promote informed consumption, the supermarket of the future is equipped with interactive tables, smart shelves and real-time data visualization.

carlo ratti supermarket of the future milan designboom

carlo ratti supermarket of the future milan designboom

carlo ratti supermarket of the future milan designboom

carlo ratti supermarket of the future milan designboom

carlo ratti supermarket of the future milan designboom

carlo ratti supermarket of the future milan designboom

Supermarcet of the future Carlo Ratti Associati brings its smart technology to Milan#39;s supermarket of the future, where augmented reality displays tell consumers more about a product than any label ever could.

Supermarcet of the future Carlo Ratti Associati brings its smart technology to Milan#39;s supermarket of the future, where augmented reality displays tell consumers more about a product than any label ever could.

Above the produce, there are long reflective screens.

An MIT professor designed this supermarket of the future — take a look inside

Above the produce, there are long reflective screens.

"If you want, you can still buy an apple in one second. But if you have five more seconds you can find out more about it. And if you have 15 seconds, you might even see the video of the orchard where it was grown," Ratti says.

An MIT professor designed this supermarket of the future — take a look inside

"If you want, you can still buy an apple in one second. But if you have five more seconds you can find out more about it. And if you have 15 seconds, you might even see the video of the orchard where it was grown," Ratti says.

“未来型スーパーマーケット”がミラノにオープン

“未来型スーパーマーケット”がミラノにオープン

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He believes that data can help shoppers make more informed decisions about what they eat.

An MIT professor designed this supermarket of the future — take a look inside

He believes that data can help shoppers make more informed decisions about what they eat.

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