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“It needed to be functional, a workhorse”: Arket’s in-house team on its brand identity | It's Nice That | Ecommerce packaging, Clothing packaging, Branding design
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a paper bag with the word arket printed on it
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“It needed to be functional, a workhorse”: Arket’s in-house team on its brand identity

Earlier this year it was announced that a new high-street brand was launching, Arket, a name deriving from the Swedish translation, meaning “sheet of paper”. On the surface, the branding is simplistically elegant and evocative of its values and products.
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