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Recently, French brand @jacquemus opened up a new set of boutiques in Saint-Tropez and to promote it they have once again used the surrealism marketing strategy. The brand is known for creating huge figures of their bags and other objects to create an immersive experience for the community in which they are promoting as well as creating brand awareness. The brand’s founder, Simon Porte Jacquemus said, “Jacquemus stands as a testament to the power of surrealism in marketing. It allows us to…
