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State and public institutions

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The State and its institutions have strong communication needs. The objectives of state campaigns are however different from those of the business field. Still the campaigns commissioned by the State have to compete for the citizens’ attention at the same level as any other company, regardless of the factual importance of the message. This is why here too, creativity is the key to success.

On captions listeners could read about how the birds were inspired by the music performed by the Czech Philharmonic Orchestra and they could also download the songs via QR codes. The news about the singing birds spread out quickly around the country. (by Havas Worldwide Prague)

Your Moment is Waiting - Kerala Tourism, Stark Communication, India. See more about unique categories on www.piafawards.com. #ad #advertising #advertisement #creative #Kerala #India

Your Moment is Waiting - Kerala Tourism, Stark Communication, India. See more about unique categories on www.piafawards.com. #ad #advertising #advertisement #creative #Kerala #India

Your Moment is Waiting - Kerala Tourism, Stark Communication, India. See more about unique categories on www.piafawards.com. #ad #advertising #advertisement #creative #Kerala #India

Who cares? - Swedish Armed Forces, DDB Stockholm, Sweden. See more about unique categories on www.piafawards.com. #ad #advertisement #advertising #army #creative

Golf First - Prague´s Golf courses, Euro RSCG Prague (See more about unique categories on www.piafawards.com)