A start-up focusing on distribution of good, honest and local produce and wines. Their logo brief was specific in that the hexagon represents carefully crafted pieces of nature. To ensure the abstract nature of the brand didn't become too generic with current trends, we moved our attention to combining a unique perspective to the geometric makeup of the hexagon. We turned the shape into a scaled map pinpointing the business location and distribution area. #logo #design #hexagon
Taking out the stem of both letters doesn't hurt their legibility to me, and relating the upper arm and bar of the F to contour of the upper counter and tail of the R creates a rather sexy relationship.
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