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Although we often hear how Twitter dominates second screen activity for TV shows, it doesn't only happen on Twitter. Shows that have custom apps, or that try to create a companion experience on their web sites will often get way more visits (as much as 10 times the people) than people tweeting. The stats above compare web visits, custom app visits, and people who tweet during the broadcast windows, it is estimated that about 50 people see a tweet for every person that tweets).
Across all kinds of programming, 84 percent of users say they engage with their tablets or smartphones while watching TV at least once a month, while 39 percent do at least once each day. Of these users, 72 percent said they are more likely to watch a TV show after engaging with the show’s social media pages or mobile apps, while 51 percent use social networks to talk to other fans while watching the same show (perhaps through a hashtag campaign on Twitter).