Email Subject Lines

Collection by Pam Neely

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Studies, articles, best practices for how to write terrific email subject lines.

Pam Neely
The Impact of Special Offers in Subject Lines on Email Open and Click Rates

How Special Offers in Email Subject Lines Impact Performance

Emails with special offers in subject lines have lower open & click rates than those without offers. But one kind of offer outperforms. See which one - and much more of the research data.

Graph showing open and click rates for original and unoriginal subject lines

Blog | Alchemy Worx

In email marketing writing subject lines is one of the hardest things to get right. Originality is the key to success - here's how you can introduce it to your campaigns.

2015-Subject-Line-Report

Thank you for downloading the 2015 Subject Line Analysis Report | Adestra Email Marketing Platform

Check your inbox, you should have received an email with a link to the report. Why not watch a recording of the webinar discussing the results? If you have any problems please email marketing@adestra.com.

View Chart Online

Email Marketing Chart: How subject line length affects open rates

Nine to 14 words. Or perhaps 40 to 50 characters.Depending on who you ask, there are different "golden rules" when it comes to an effective subject line length.In this week's chart, we take a look at an analysis of 9,313,885 emails to discover which subject line length is most effective.

Email Marketing - The 15 Most Popular Emojis in Email Subject Lines : MarketingProfs Article

The 15 Most Popular Emojis in Email Subject Lines

Email Marketing - Which emojis—the small icons used to convey emotions, things, and ideas—are marketers employing most in email subject lines?

Touchstone's email subject line tool is worth using

How to Pick the Perfect Email Subject Line Every Time

Get an email subject line right, and you’re 80% of the way to a successful campaign. Botch it, and you’re sunk. Here's how to always get it right.

Email Subject Line Generator From Phrasee | Phrasee

AI Copywriting Tool for Digital Marketing Campaigns | Phrasee®

Email Subject Line Generator From Phrasee | Phrasee

a/b testing your email subject line

Everything You Need to Know About Writing Awesome Email Subject Lines

a/b testing your email subject line

the words media companies should use in their email subject lines

How to Pick the Perfect Email Subject Line Every Time

the words media companies should use in their email subject lines

which words do best in email subject lines for consumer services firms?

How to Pick the Perfect Email Subject Line Every Time

which words do best in email subject lines for consumer services firms?

This is Alchemy Worx's data on which words do best in email subject lines

How to Pick the Perfect Email Subject Line Every Time

This is Alchemy Worx's data on which words do best in email subject lines

another email subject line testing tool

How to Pick the Perfect Email Subject Line Every Time

another email subject line testing tool

The results of one subject line from the Touchstone email subject line tool

How to Pick the Perfect Email Subject Line Every Time

The results of one subject line from the Touchstone email subject line tool

optimizing email subject lines is the most effective way to increase engagement metrics

How to Pick the Perfect Email Subject Line Every Time

optimizing email subject lines is the most effective way to increase engagement metrics

Be specific in your email subject lines

7 Rules for Email Subject Lines - And When To Break Them

Be specific in your email subject lines

Don't use RE and FW in your subject lines

7 Rules for Email Subject Lines - And When To Break Them

Don't use RE and FW in your subject lines