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After creating a brand board, you need to use it correctly to keep your brand intact. Brand style guides are like blueprints showing you how to use your brand elements, like fonts, colors, logo variat (Fitness Logo Simple)
When it comes time to pick out fonts for your brand you might go with what you think is the nicest looking or the cheapest/free, which makes total sense if you don't know much about fonts and the power they hold.The problem with picking any old font i