Here is another example of a simple stylization of a logotype. The "A" in Water has a water droplet replacing one of the stems from the letter. A good modern logotype who's symbolism is easily identified.
The creator of these logos has used a unique approach to typography. By playing with and arranging letters, very creative logos were formed. These simple, yet interesting logos are an example of the power that typography can have in design.
I like the use of negative space in this image to best convey the idea behind it. Not to mention it makes the text look interesting. <<Negative space in graphic design is a whole other art form all it's own>>