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It has a great tranquil, soft beauty. I love the simple black & white color scheme. I especially love how the only thing black are the tree branches,so with the white fill of the A & the white background, it's creating great negative space.
Picking a color and/or shape to carry throughout the magazine design could be simple way to design this dynamically. [Design: Triangles, Red, white and black brochure layout. Visual identity concept / Strassenfeger by Rene Bieder, via Behance]
I really like how this magazine has it's grid layout (for where to run it's text columns, place images, etc.), and then runs over top of everything with large text. Love that some of the text runs off the page.