This is THE word to remember when representing your company . and THE word to stress in your employee training. Nothing else (but quality of product or service) is more important to growing your company. Word of mouth is a mighty tool for growth!
transferring image to wood: cut wax paper to size of printer paper, put through printer with guidance, place ink side down on contrasting wood, push ink into wood using the edge of a card - use muscle, gently lift and seal.