Jonathan (Jony) Ive, Senior Vice President of Industrial Design at Apple, is a good friend of our new pal Dieter Rams, and takes inspiration from Braun's minimalist aesthetic and focus on function. The examples illustrate the similarities in design thinking and, in most cases, a homage to fifty years of design innovation by Braun.

Jonathan Ive, Senior Vice President of Industrial Design at Apple, takes inspiration from Braun’s minimalist aesthetic and focus on function

tv designed by dieter rams

Braun Television Set by Dieter Rams. TV, Dieter Rams for Braun, 1964

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Minimalistisches Grammophon

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Braun ts 45 Braun Wall Mounted Audio (Compoents: Control Reel to Reel Tape Recorder Slim Speakers Record Player by Dieter Rams

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