this logo is extremely minimalist but gets the point across very well. The I in time is transformed into the shape of an analog clock. because the logo is a simple black of white, it gives the onlooker a very simple futuristic feel.
These use of multiple z's which is often placed with the idea of sleeping, help emphasize the word Lazy. Even though lazy isn't spelled with multiple Z's the reader can figure out what the word is due to the subscript z's.
This logotype illustrates freedom literally by having the op half of the M fly off like a bird. The logotype uses the comparison of birds and freedom as a message. This logotype is effective in communicating meaning.