Książki o luksusie i marketingu

Books to read in 2017

Alexandra Shulman Inside Vogue Book | British Vogue

The Management of Luxury: A Practitioner's Handbook

luxury books - Valentino

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Ryan Holiday

Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare: Jean-Noël Kapferer

Meta-Luxury: Brands and the Culture of Excellence: M. Ricca, R. Robins

Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience: Pamela Danziger

Luxury. Retail Management. M. Chevalier, M. Gutsatz.

Management. Leading and managing a luxury brand.