Książki o luksusie i marketingu

Zbiór książek wartych przeczytania, związanych z tematyką marek luksusowych, marketingu i biznesu.
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Mafash14/ Luxury World | The Past Present and Future of Luxury Brands | Mark Tungate | 2009 #mafash14 #bocconi #sdabocconi #mooc #fashion #luxury #book #article #resources

Luxury World: The Past, Present and Future of Luxury Brands, a book by Mark Tungate

Alexandra Shulman Inside Vogue Book | British Vogue

Preview: Inside Alexandra Shulman's Vogue Diary

How to get your hands on Alexandra Shulman& Inside Vogue: A Diary Of My Year first

The Management of Luxury: A Practitioner's Handbook

The Management of Luxury: A Practitioner's Handbook by Benjamin Berghaus

Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare: Jean-Noël Kapferer

Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insig.

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Ryan Holiday

Ryan Holiday is the author of GROWTH HACKER MARKETING: A Primer on the Future of PR, Marketing, and Advertising. Ryan shares how authors can use growth hacking marketing, a technique developed in Silicon Valley, to launch their books.

Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience: Pamela Danziger

Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience: Pamela Danziger

Coco Chanel. Legenda i życie - Picardie Justine

Coco Chanel. Legenda i życie (okładka twarda)

Meta-Luxury: Brands and the Culture of Excellence: M. Ricca, R. Robins

Meta-luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model.

Marketing Fashion: Strategy, Branding and Promotion (2nd edition)

Marketing Fashion: Strategy, Branding and Promotion edition)

Marketing Fashion

Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essent

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