Książki o luksusie i marketingu

Mafash14/ Luxury World | The Past Present and Future of Luxury Brands | Mark Tungate | 2009 #mafash14 #bocconi #sdabocconi #mooc #fashion #luxury #book #article #resources

Books to read in 2017

Alexandra Shulman Inside Vogue Book | British Vogue

luxury books - Valentino

Marketing Fashion: Strategy, Branding and Promotion (2nd edition)

Marketing Fashion

Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare: Jean-Noël Kapferer

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them: Michael J. Silverstein, Neil Fiske, John Butman

Meta-Luxury: Brands and the Culture of Excellence: M. Ricca, R. Robins

The Management of Luxury: A Practitioner's Handbook