Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insig.
Ryan Holiday is the author of GROWTH HACKER MARKETING: A Primer on the Future of PR, Marketing, and Advertising. Ryan shares how authors can use growth hacking marketing, a technique developed in Silicon Valley, to launch their books.
Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essent