Format - A two- or three-dimensional field or space in which art forms, visual messages, designs and environments are created. Two-dimensional formats have length and width, while three-dimensional formats have length, width and depth.
Target's logo is elegantly simple. One dot. One ring. We created a brand campaign that actively deconstructs this iconic graphic identity. Instead of a static symbol, it becomes a rhythmic pattern, and a playful player in the choreography of life.