I like the use of negative space in this image to best convey the idea behind it. Not to mention it makes the text look interesting. <<Negative space in graphic design is a whole other art form all it's own>>
I like the slight hidden message in this. Even with this however it is still easy to read and understand. The lettering is formal and smart, as though its a news column piece of text but the clean breaks and slight movement keep it fun and interesting.