This anti-smoking ad adds to the many points that smoking kills. In this case, it depicts smoke forming a noose around the neck of an otherwise unaware woman. This shows that smoking slowly kills whether the smoker knows it or not.
This set of images were created for the purpose of a 'Stop Smoking' advertisement. I wanted to approach the project in an unconventional way. It was important to me that the images were interesting and different to any stop smoking advertisement that had