"This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design.
How do we connect? We chat. We talk. We laugh. We cry. We offer support. We inform. We share stories. We gather. We connect. We talk one on one. We meet as a group. Think speech bubbles. Think thought bubbles. Think birds chattering in a tree. Think fluid and overlapping relationships. Relationships that don’t impose or smother. People come and go. There’s an engergy It’s vibrant. There’s life. …our thinking behind the logo for The Neighbourhood Centre, Bathurst, NSW