I like the line work of this logo. It also is nice and simple. I just hope that it is for some sort of outdoors or "manly" product, since it looks like a branding iron. /// I like the texture of the letters.
Like their product mascot cousins of branding past (Elsie the Cow, Charlie the Tuna, Tony the Tiger, etc.) this new breed of animal logos really stand out. It's not rocket science. Which are you more (Bottle Rocket Art)