What we were thinking is, what if we steered away from the bug, but focused on the light aspect of our logo and the two incredibly passionate inspirational words that make up our name. "Fire" & "fly" Fire inspires passion and fierceness, and fly evokes a sense of wanderlust, and freedom. I believe that those words are a part of our branding and actually speak to who we are. We just aren't currently communicating that well. Perhaps if fly was legible but took flight?