Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.

An entry from For Emma, Forever Ago

Holiday lights add a certain sparkle to the winter season, and nothing gets you in the holiday spirit more than walking through treetop suspension bridges guided only by the glow of hundreds of thousands of lights. We headed out to Capilano Suspension Bridge Park in Vancouver where, during the month of December, it's transformed into a world of festive lights, and the park offers a unique time of day to visit: night time! Plus, it’s also home to the world’s tallest living Christmas tre...

Treetop Lights at Capilano Suspension Bridge

Thousands of holiday lights at Capilano Suspension Bridge Park in Vancouver! It's also home to the world's tallest living Christmas tree.

@lunamariebr

Norway, photo by Camilla Storjord beautiful pink and cream wild flowers, fjord and mountain, such a serene place

Ancient Bridge, Kromlau, Germany

Best Countries for Beer

bluepueblo: Ancient Bridge, Kromlau, Germany photo via barb - Things She Loves. Dispatch some diplomacy art history lol.

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