Recently, French brand @jacquemus opened up a new set of boutiques in Saint-Tropez and to promote it they have once again used the surrealism marketing strategy. The brand is known for creating huge figures of their bags and other objects to create an immersive experience for the community in which they are promoting as well as creating brand awareness. The brand’s founder, Simon Porte Jacquemus said, “Jacquemus stands as a testament to the power of surrealism in marketing. It allows us to b...
Inside issue #43, our latest edition: Shape of Things: A Profile on London Artist Simone Brewster (@simonebrewster_london) ✨ By Zoë Goetzmann @byzoesera "In late summer and early fall of 2023, I sat down for a virtual interview with multidisciplinarian artist Simone Brewster (@simonebrewster_london) where we discussed her two solo shows, “A Woman of Parts” (exhibited at J/M Gallery in Notting Hill) and “The Shape of Things” (shown at NOW Gallery located in London’s Greenwich Peninsula). We...