Swedish Armed Forces - Who cares?

I'm highly intrigued by this Swedish Armed Forces recruiting campaign. The basic tagline was "Who cares?

Swedish Armed Forces "Who cares?" - Revolving around helping others (since that’s what the armed forces do), a large box was placed in Stockholm city centre. Different individuals were locked in the box for a minimum of one hour with no contact from the real world. They could only be saved by those on the outside, who would replace them and the cycle would continue.

I'm highly intrigued by this Swedish Armed Forces recruiting campaign. The basic tagline was "Who cares?

Obermutten, A little village goes global - By #JungVonMatt Limmat

A little village goes global. a great example that it's not mandatory to invest millions of dollars for successful campaign.

Coca-Cola Israel - Summer Love FaceLook

Coca-Cola Summer Love 2011 in Israel - allowed people to integrate their real life experiences with social media using FaceLook - where participants could post comments and pictures to their FB walls using face recognition technology.

KBC Bank unites generation by #TBWA Belgium

Today's Youth For Yesterday's Youth

Opération Orange Facebook at Roxy Pro

Orange is an avid supporter of international sport event. Orange believes in pushing the envelope to bring people ever richer experiences straddling the real.

Singapores Biggest Tip Jar by #BBH Singapore - People could choose the establishment they wanted to tip by ‘liking’ it on Facebook

15 Brilliant Campaigns That Brought Digital Into The Real World

KLM Live Reply Human Billboard

To show the world its commitment to deliver a quick and personal replies to consumers who get in touch via social media, the Dutch carrier has come up with a sweet idea: 140 characters, 140 KLM employees.


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