How to create a visual identity design for your brand
Before you jump into the visual identity design portion of your branding, take some time to develop a comprehensive brand strategy. What is your brand vision? Who do you serve? What pain points do they have? What value are you offering to them that your competition does not?
“I feel like I’m always failing.” “There’s so much on my plate, but nothing gets done.” “I’m always behind, needing to be further ahead than where I am now.” These thoughts echo in the minds of those caught in the cycle of perfectionism. Beneath this relentless drive lies a complex web of psychological and nervous system patterns that shape how we view ourselves and our worth. At its heart, perfectionism often stems from a belief ingrained in early experiences: “I must be perfect to be wort...
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