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The creator of this infographic makes the point that PR today can be very useful to marketing. In the Digital PR realm PR content can integrate well with the overall marketing goals. But don't lose sight of the fact that there are just as many core PR functions that benefit from Digital PR skills: brand awareness, relationships with influencers and reputation and crisis management.

The creator of this infographic makes the point that PR today can be very useful to marketing. In the Digital PR realm PR content can integrate well with the overall marketing goals. But don't lose sight of the fact that there are just as many core PR functions that benefit from Digital PR skills: brand awareness, relationships with influencers and reputation and crisis management.

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