(Motif wine packaging) This design for the logo is just a simple zig-zag pattern. However, the use of the circle and the way it cuts off the pattern at a certain point shows the viewer the 'M' in the pattern. This alignment is essential to the logo.
In May the New York City Department of Transportation (NYC DOT) unveiled the first phase of its citywide wayfinding system, designed by PentaCityGroup (PCG). Click image to enlarge & visit the Slow Ottawa 'Wayfinding' board for more great signage.