Richard Avedon (1923–2004) American photographer. He capitalized on his early success in fashion photography and expanded into the realm of fine art. He provided images for magazines including Vogue and Life. He soon became the chief photographer for Harper’s Bazaar. He didn't conform to the standard technique of taking fashion photographs, where models stood emotionless and seemingly indifferent to the camera; he showed models full of emotion, smiling, laughing, and, many times, in action.