The Contented Copywriter, a content agency in Sydney, had been growing for a while, from just being able to deliver great copy to becoming a one-stop shop that could craft strategy and design. And so, it needed to be repositioned; neither the name nor the visual identity was representative of the scale of strategic support they were offering their clients. To do this, its Founder, Brooke Hill, reached out to creative director Belinda Hubball and co-creative lead Elizaveta Pogossov to create…
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