Dieline is a bespoke creative platform that exists to serve the packaging community. Our mission is to build a global community of practitioners and to advocate the packaging industry towards more sustainable solutions through creativity and innovation.
After working with NZ pet food disruptors Animals Like Us to develop their brand identity, we leapt at the chance to create a direct mail promotion alongside some paper folding wizards.The product had to feel fun and memorable and drive organic interaction and enthusiasm from both pets and owners. As passionate dog lovers ourselves, we knew the barriers posed when introducing new foods for fussy pets. Getting tails wagging and pet parents happy with a fun promotion was our challenge.