Personal marketing

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Many B2B organizations fail to nail their content marketing strategies. Let's find out 12 common content marketing mistakes and how you ...

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People are often confused about the difference between branding and marketing. They don’t really know what each is and which one to focus on to grow their business. The answer is actually both. Branding and marketing each have their own definition and place in building a business, but one can’t work well without the other.But before you can use them in conjunction to grow your business, you need to first understand what each is and what role each plays in your business.

Your personal brand is a representation of you that others are presented with when they look for you online, be it through video, social media content, as well as the image that you choose to project in face-to-face interactions. In this article, we will cover: What is a personal brand Why do you need your own personal brand How to build your personal brand's online presence How to present your personal brand on social media Social Media Tips for Business Owners Personal Brand Case-Study…

Brand storytelling is so much more than just how your brand was started, it’s the everyday micro-stories you share on social media and via email marketing. If you’re looking for examples of brand storytelling I’m sharing five examples you can start with today.

Having a defined brand is a must in today’s technologically advanced and connected society. In the 2nd Edition of this popular post, we go deeper into this topic.