Loss aversion

Loss aversion vs risk aversion - do you know the difference? This post touches on prospect theory, the disposition effect and impression management.

The 15 psychological studies that help explain how your audience acts on social media and how to get the most out of the way you share with them.

Loss aversion is a cognitive bias that suggests that for individuals the pain of losing is psychologically twice as powerful as the pleasure of gaining.

It is often used by marketers to influence consumer decisions. 1. Free Shipping: Many retailers offer free shipping as a way to entice customers to make a purchase. Customers are less likely focus on the cost of the item due to the perceived loss of not taking advantage of the free shipping. 2. Discounts: By offering a discount, customers are more likely to purchase the item due to the perceived loss of not taking advantage of the discount.

Imagine you got a letter from your bank indicating that they made an error to undercharge you, and now you have to pay a bill for $1,000. How do you feel? What could you have done with the money? How long will this feeling of loss linger?

Food aversion in pregnancy is very common. You might not feel like eating at all or find the smells of certain foods extremely unpleasant. https://garypryor.net/dealing-with-loss-of-appetite-in-pregnancy-by-gary-pryor/

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Traits like conscientiousness or extroversion might seem to define your character, but these aren't set in stone and new research reveals how anyone can change their personality - if they really want to

Loss aversion teaches us that if we want to convince someone of something, we shouldn't focus on the advantages. Rather highlight how it will help them avoid the disadvantages.

Loss aversion is a bias, according to psychologists, where people attribute a stronger psychological weight to losses than to gains. Some psychological studies show that people place more weight on a loss, compared to a gain of the same size. This is labeled loss aversion. Constructive Paranoia Polymath Jared Diamond, in his book, The World … Loss Aversion Read More » The post Loss Aversion appeared first on FourWeekMBA.