We've just taken delivery of our first range of Bering watches. The company was founded in 2010 by Rene Kaerskov, a Danish adventurer and his business partners Michael Witt Johansen and Lars Gram-Skjønnemann. The name Bering honours Vitus Bering, the first European to discover Alaska. The passage between Russia and Alaska is the Bering Strait and one of the four time zones in Alaska now bears his name: Bering Time! All Bering watches are covered by a three year international guarantee.