WHITE SPACE: I love the simple style of this poster and how an image is made just using the hand and the screw. I think that it works well with the space and there is a focus point in the middle of the design.
I love how the figure is emerging from the letter form, this sort of reminds me of the Smash gym advertisements we looked at early on except in a reverse way. we could just have a small pop of color in the piece like something the size of the nike logo. Maybe this could be a promo for a "yellow level" class, so we only use that color in it. Those that are in the class or want to get there would be inspired.
Target's logo is elegantly simple. One dot. One ring. We created a brand campaign that actively deconstructs this iconic graphic identity. Instead of a static symbol, it becomes a rhythmic pattern, and a playful player in the choreography of life.