Hellmann's Recipe Receipt ~ Hellmann's turns your receipt into a personalized recipe combining the products you just bought.

38. AMERICAN EXPRESS OPEN "Small Business Gets An Official Day"

Clio 12 - Gold Interactive / Interactive Campaign - American Express "Business gets an official day"

Mobile Medic

Mobile Medic : Australian Defence Force 'Mobile Medic' Campaign - multiple awards at this year's Cannes Lions, George Patterson Y Melbourne created the first medically diagnosable advertising for the Australian Defence Force.

The Most Popular Song

The Most Popular Song - Banco Popular de Puerto Rico / It's not advertising / To nie jest reklama

Chulabhorn Hospital, Hair For Hope.

This campaign was developed by Leo Burnett Bangkok to help finance cancer treatments for patients at Chulabhorn Hospital.

Who cares?

I'm highly intrigued by this Swedish Armed Forces recruiting campaign. The basic tagline was "Who cares?