Science of making your floor space sell more dollars per square foot. Underhill's original book on why we buy and the science of retail anthropology is still the best source to begin learning why visual merchandising is so important.
LE BON MARCHE, Paris, France, "When it rains, we share our umbrella, if we have no umbrella, we share the rain", photo by Benjamin Raimondi. Visual merchandising. Retail store display. Women's clothing and accessories.