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A rainbow of Penguins: Publisher Allen Lane wanted a logo that was "dignified but flippant," so the penguin brand was born. At sixpence, anyone who loved to read good stories could buy a paperback for the same cost as a pack of cigarettes. Lane's brainchild was born after he had visited Agatha Christie: he stood waiting for a train, realizing there was nothing but magazines and bad novels to choose from.

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od the Guardian

Designer Jan Tschichold in pictures: Penguins, paperbacks and posters

Gallery Tschichold: Design for the penguin paperback edition of The Great Gatsby by Tschichold

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od Creative Bloq

20 inspirational Penguin book cover designs

Penguin Book - Busman's Honeymoon. Designed by Romek Marber and illustrated by Romek Marber. #BookCover

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od York Avenue

Anna Bond x Penguin Classics: The Puffin In Bloom Book Collection

York Avenue: Anna Bond x Penguin Classics: The Puffin In Bloom Book Collection

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