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Avant Garde Gothic typeface design by Herb Lubalin

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Herb Lubalin logos Marriage (top) 1965, Mother & Child (middle) 1966, Families (bottom) 1980

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Herb Lubalin (www.designishistory.com/1960/herb-lubalin/)

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Herb Lubalin — Dimension — Designspiration

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I like how simple and bold the type face is, with emphasis on the main parts of the letters

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Google Image Result for http://wlt.typography.netdna-cdn.com/data/images/2010/02/3496331354-bdd0a64090-b.jpg

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PBS by Herb Lubalin. (1971) #logo #modernist #branding

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The inventive typography of Herb Lubalin is a treasure to hold

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