"Hokusai Meets Fibonacci Golden Ratio" by Ars Brevis This is an example of the golden ratio. The wave creates the curved effect which is pleasing to the eye. It has a rhythm to it, like you are counting up to the curve of the wave.
The Golden Ratio is key to aesthetic design. Although many designers today don't rely much on this concept, but it brings finesse and precise balance to logo designs. The golden ratio shows that there is maths involved in designing a persice logo
the differences between The Golden Section, The Golden String, and Fibonacci Numbers. These all essentially come together to form the same Golden Ratio but helps understand the breakdown of it all and why its so important.