Thinking, Fast and Slow by Daniel Kahneman. Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. Knowing how people make decisions is a key skill set for the designer in practice.
Behavioral Economics and Finance | Economics | MIT OpenCourseWare
Dan Kahneman and Amos Tversky’s behavioural economics theory modeling how we make decisions. It illustrates, among other things, some of the non-rational decisions we make as we are guided by emotion and heuristics .
Richard Thaler and the Rise of Behavioral Economics - http://www.adrtoolbox.com/2018/03/richard-thaler-rise-behavioral-economics/